In episode 116, Alex Proimos speaks with Matthew Keeley, chief executive of Grow Inc. This episode opens with Matt's background and the transition from Grow super into Grow Inc. We discuss their evolution from a white label technology provider to superannuation funds to their deal to provide fund administration services to Vanguard Super and their strategic development agreement that they signed with the Australian Stock Exchange (ASX). Our conversation also covers the growing importance of the digital experience, transparency and lower fees to members, particularly at a time of increasing threats from new entrants, like Apple and Amazon, that do not face existing legacy systems.